Total 90 is a free ultra-condensed sans serif with exceptionally tall, lean proportions. Its straight strokes and tight curves produce a severe vertical silhouette, softened slightly by rounded shoulders and narrow bowls. The forms are spare and deliberate.
As a typographic tower, it can turn a poster title or fashion wordmark into part of the image rather than a conventional label. Magazine mastheads gain a sharp editorial voice from that compressed elegance, as do exhibition programs and cultural event graphics.