Not Perfect by Vered Gilad Friedman is a free hand-drawn outline display font with softly rounded, uneven letters and an easygoing homemade feel. Doubled contours, sketchy edges, and shifting stroke widths resemble pencil lettering traced several times, leaving the shapes loose and deliberately imperfect.
Packaging is especially apt for children's snacks and craft products. The repeated outlines can echo doodles and spot illustrations in event posters, playful merchandise, and editorial design, turning the lettering into part of the drawn artwork instead of a separate typographic layer.