Lassiter by Neale Davidson is a free Western display font with massive slab serifs and a show-poster silhouette. Deep notches cut into the thick strokes, giving the letters a carved, ornamental edge. The shapes are broad and emphatic.
Its natural audience is designers working on frontier-themed entertainment, country music, and heritage food branding. On event posters and editorial covers, the exaggerated serifs echo saloon signs and wood-type printing and become part of the period setting.
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The font is based on several shop signs from various Colorado ghost towns. It includes lowercase letters, punctuation, numerals, accented characters, the euro symbol, italic, and extended versions.