Ar Tarumian Pastar by Ruben Trumian is a free retro sans serif built around severe geometric cuts and abrupt changes in stroke width. Its letters are broad, dark, and sharply theatrical.
Its avant-garde fashion character suits magazine covers and cultural event posters, where the unexpected silhouettes can become a central graphic element. Album artwork also benefits from the mix of monumental forms, narrow strokes, and dramatic circular shapes. For fashion labels and art-led product packaging, the lettering can form a recognizable brand identity through its recurring wedges, oversized curves, and stark contrasts.