Amaris Blur font by Craft Supply Co. possesses sculptural, freeform, expressive letterforms that carry a contemporary flair. Its serifs are rectangular and block-like which increase its vintage feel along with the fact that letters have unclear outlines and cuts. The font is not horizontal-oriented; rather, it adopts an upward direction as its design reminding us of waves.
The organic flow of Amaris Blur makes it suitable for logo design, branding projects, advertising campaigns, text for prints like posters or T-shirts, website design publications (books/newspapers/magazines), business cards; letterhead; packaging/trade labels; invitations/announcements. These are just some ideas for how to make the most out of this free display-style font!