The Sound by Weknow is a free groovy display font with the warped, theatrical spirit of late-1960s concert poster lettering and experimental record sleeves. Broad shapes, pinched joins, and sudden changes from massive curves to hairline strokes make the letters look cut, folded, and fitted together instead of following a repeated typographic skeleton.
Its psychedelic poster character is especially apt for music festival graphics and nightclub promotions, where the lettering can become part of the artwork. Album packaging is another convincing setting. Fashion brands revisiting counterculture graphics will find its crisp execution useful for campaigns aimed at visually adventurous audiences.